Walmart, United States of America (USA) (Footwear Retail) Shoppers Profile, Market Share and Competitive Positioning
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According to GlobalData’s Q3 2021 Consumer Survey, Walmart is the most shopped at apparel retailer in the US, with 56.8% of consumers stating that they have purchased clothing and footwear from there. It has a diverse customer base with shoppers across all income groups due to its value-based apparel, the vast range of products that it offers and huge store portfolio across the country. Similarly, Walmart attracts a wide range of ages with its attractive pricing strategy and convenient store locations. While food and grocery is the retailer’s focal category (comprising 55.7% of its US net sales in FY2021/22), Walmart also sells electricals, gardening products, home appliances in addition to apparel, allowing it to become a one-stop-shop for all the basic needs of its shoppers.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Walmart’s affordable products attracts price-conscious US consumers of all ages; Walmart was resilient throughout the pandemic due to its reliance on the US; Walmart’s investments in digital technologies and automation has helped it stay ahead of its rivals
Reasons to Buy
– Gain a comprehensive knowledge on Walmart's business and develop a competitive advantage
– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing and footwear segment in the US
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